I was interested in getting some information about how online marketing companies could help our HVAC supplier! I did a lot of research and found one online marketing supplier that provided an HVAC specialist. The longer I searched, I found there were numerous online marketing companies with HVAC specialists, so I was going to call every one of them and asked questions. I also wanted to guess what they would charge me for their service. I talked to several marketing companies before I chose which one I wanted to work with. I thought I would choose the online marketing supplier that was the cheapest, but I liked the honesty of the third online marketing supplier. They asked a lot of questions about our HVAC supplier and told me exactly how they were going to help, he told me about search engine optimization and how they would integrate it into social media and online ads to help get more exposure. I asked what it was going to cost and he wouldn’t provide me an answer. He told me we could talk more about our needs and what kind of help I needed before he would provide me a quote. He didn’t want to provide me an answer until he was sure he was telling me right. I liked the honesty in that he wouldn’t quote a price. Three afternoons later, I got a call back and was told to look for an SMS where I could look at the mock website they had built for our HVAC supplier. The initial work satisfied me and knew I had chosen well.