Once I talked to the HVAC marketing specialist, I was curious about everything he was doing on my website.
He told me he was going to add SEO, but I wasn’t sure what he was talking about.
I wanted to know more about SEO keywords. He told me SEO is what the keywords were. It was a practice of adding keywords that pertained to HVAC companies. Those keywords worked like a beacon to guide people to my website so I would get exposure. The practice of installing keywords was called SEO, which is short for search engine optimization. I asked him what keywords he would use. He said the typical wording would be HVAC companies near me, HVAC, air conditioning, heating, cooling, and HVAC technicians. He said they were the basic keywords, but there were many others. Using SEO or search engine optimization were also keywords when creating websites that would act as its own advertising tool. I found this very interesting, but I wanted to know why SEO was so important. He asked how I would feel if there were no traffic signs to direct me to my destination. If all the streets looked alike and there would be no street signs to show me which street I was on? I would be lost. He told me that. when you have good SEO in your website and ads, you have given the search engines the street signs. They need to know how to get people from their location to your website. I was finally realizing how important SEO was for a working website.